Edeline Lee Cool Cool Cool

Saw this collection on NY Times' T Magazine Style blog or whatever its called (I get so confused on that site), I thought it was awesome in a more wearable/down to earth Bouchra Jarrar kind of way, and I had no idea who Edeline Lee was so I looked her up. Now this collection is pretty cool, make no mistake, but the importance of presentation was highlighted for me because I liked these images a whole lot more than the ones on her website. I might not have given any of it a second thought if her website was where I'd seen it first.

T Magazine tells me that the collection is inspired by the Wiener Werkstätte, an early 20th Century design movement/collective. All very art deco and with an ordinary-as-art and beauty-is-practicality ethos. Lee's logo is riffed directly from the Wiener Werkstätte's, which is a little too literal for my liking, but I do like the subtle way that she's incorporated their design principles into the clothes. One lovely detail mentioned by T Magazine was the "beauty buoyed by craft: soft pleating of a cream-colored Grecian frock is anchored by an inner grosgrain belt that preserves its shape without interrupting its flow".

Special mention must go to the redhead. I don't know what that expression she has is, but it sure works for the clothes and the vibes. Also: Couture Winter 2012 is happening! Reviews coming shortly.

all images from NY Times

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